Launched in 2008, and named after a city on a Mediterranean island, the brand’s aim is to take the hassle out of women’s daily lives, offering a combination of personality, quality, affordability and comfort in a range of more casual footwear (“flats”).
Anacapri sells through franchises throughout Brazil and owned stores in the cities of São Paulo and Rio de Janeiro. Its appearance at the traditional Feira Couromoda (Leather Fashion Fair) in 2011 marked the brand’s entry into the multibrand channel, giving it access to many sales outlets throughout Brazil.
In 2017, Anacapri opened a Flagship Store on Rua Oscar Freire in São Paulo, its “Make it Simple Space” [Espaço Descomplica]. The launch was an important milestone in the brand’s history, placing it among Brazil’s top women’s footwear names and confirming its position as a young, accessible brand offering flats for all occasions.